Privacy Policy


Privacy Policy

LAST UPDATED: September 2021

We at BridgeAthletic, Inc. (“BridgeAthletic,” “we,” or “us”) take your privacy very seriously. The purpose of this Privacy Policy is to inform you of the types of personal information we collect, how we use this information, with whom we share it, how we secure this information, and the choices you can make about our use of your personal information in the context of the BridgeAthletic Service. This Privacy Policy does not apply to personal information we collect by other means (including offline) or from other sources.

BridgeAthletic relies on collecting information, including personal information, from you to produce personalized workout plans that are customized for your specific body type, fitness level, training or fitness goals, and are practical given your schedule and resources. “Personal information” means any information that relates to an identified or identifiable individual.

Our computer algorithm relies on these various inputs to produce exercise recommendations and schedules. We may at times work with third parties to present offers and advertisements which we believe are relevant to you, and may also customize the content and user experience based on your information.

Our main purpose in collecting such information is to provide you with an excellent service and overall user experience. We strive to maintain transparency and will not use or share your personal information with anyone except as described in this Privacy Policy. Capitalized terms that are not defined in this Privacy Policy have the meaning given them in our Terms of Use.

Personal Information We Collect

We may obtain personal information about you from various sources:

User-Provided Information: When you register for a Member account with the Service, request a demo, or otherwise submit information through the Service, you may provide us information about yourself, such as your name, e-mail address, telephone number, organization, city and country. You may also provide Fitness Information, including sex, height, weight, body type, age, birth date, general health, physical injuries, fitness level, workout goals, training or fitness goals, desired intensity, body part focus, fitness milestones, fitness resources and equipment, exercise preferences, workout schedule, and workout history. If you correspond with us by email, we may retain the content of your email messages. We may also retain any messages you send through the Service and any User Content you post to the Service.

Information collected automatically:

How We Use Your Personal Information

We may use the personal information we collect:

We may de-identify or aggregate data collected through the Services and may use and disclose it for any purpose.

How We Share your Personal Information: Trainers, Performance Centers, EXOS and EXOS-affiliate Sites

BridgeAthletic will not share your personal information with any third parties except as described below or as otherwise disclosed to you when we collect your personal information:

How we Share your Personal Information: Schools, Professional Sports Organizations and Government

BridgeAthletic will not share your personal information with any third parties except as described below or as otherwise disclosed to you when we collect your personal information:

We do not share your personal information with unaffiliated third parties for their own direct marketing purposes.

We may use and disclose information that does not identify or otherwise relate to an individual for any purpose, except where we are required to do otherwise under applicable law.

Third Party Advertisers

We may use third-party advertising companies to serve advertisements regarding goods and services that may be of interest to you when you access and use the Services and other websites or online services, based on information relating to your access to and use of the Services and other websites or online services. To do so, these companies may place or recognize a unique cookie on your browser. If you would like more information about this practice, or would like to learn about your choices, please visit

In addition, we may share information that do not directly identify you (such as de-identified usage data, referring/exit pages and URLs, platform types, number of clicks, etc.) with interested third parties to help them understand the usage patterns for certain BridgeAthletic services. BridgeAthletic may allow third-party ad servers or ad networks to serve advertisements on the Service. These third-party ad servers or ad networks use technology to send, directly to your browser, the advertisements and links that appear on BridgeAthletic. They automatically receive your IP address when this happens. They may also use other technologies (such as cookies, JavaScript, or web beacons) to measure the effectiveness of their advertisements and to personalize the advertising content. BridgeAthletic does not provide any information that directly identifies you to these third-party ad servers or ad networks without your consent or as required under applicable law. However, please note that if an advertiser asks BridgeAthletic to show an advertisement to a certain audience and you respond to that advertisement, the advertiser or ad server may conclude that you fit the description of the audience they are trying to reach. In addition, third-party advertisers may use information (not including your name, address, email address, body information, or telephone number) about your visits to this and other websites in order to provide advertisements about goods and services of interest to you. BridgeAthletic is not the entity responsible for the processing of your information by third-party ad servers or ad networks. The BridgeAthletic Privacy Policy does not apply to, and we cannot control the activities of, third-party advertisers. Please consult the respective privacy policies of such advertisers for more information.

Your Rights and Choices

You may have certain rights under applicable law regarding the personal information we maintain about you. You may decline to submit your personal information through the Service, in which case BridgeAthletic may not be able to provide certain features of the Service to you. You may update or correct your account information and email preferences at any time by logging in to your account and modifying your account settings.

Where required under applicable law, if we rely on consent for the processing of your personal information, you have the right to withdraw your consent at any time and, we you do so, this will not affect the lawfulness of the processing before your consent withdrawal. In particular for marketing e-mail messages, if you no longer want to receive such emails from us on a going forward basis, you may opt-out via the “unsubscribe” link provided in each such email or contact us as described in the “Contact Information” section below.

Where required under applicable law, you may have the right to request access to and receive information about the personal information we maintain about you, to update and correct inaccuracies in your personal information, to restrict or to object to the processing of your personal information, or to exercise your right to data portability, as appropriate. The right to access personal information may be limited in some circumstances by local law requirements. In addition to the above-mentioned rights, you also always have the right to lodge a complaint with a competent supervisory authority subject to applicable law.

To update your preferences, ask us to remove your personal information from our mailing lists, delete your account or submit a request to exercise your rights available under applicable law, please contact us as specified in the “Contact Information” section below. You may change your privacy settings on the Service at any time. You may also cancel your account at any time, and you will have the option to permanently delete all of your information from our records. If you remove information that you posted to the Service, copies may remain viewable in cached and archived pages of the Service, or if other Users have copied or saved that information.

How We Hold And Protect Your Personal Information

BridgeAthletic uses commercially reasonable physical, managerial, and technical safeguards to preserve the integrity and security of your personal information against accidental or unlawful destruction, accidental loss, unauthorized alteration, unauthorized disclosure or access, misuse, and any other unlawful form of processing of the personal information in our possession and implement your privacy setting. We cannot, however, ensure or warrant the security of any information you transmit to BridgeAthletic or guarantee that your information on the Service may not be accessed, disclosed, altered, or destroyed by breach of any of our physical, technical, or managerial safeguards. BridgeAthletic is not responsible for the functionality or security measures of any third party.

To protect your privacy and security, we take reasonable steps (such as requesting a unique password) to verify your identity before granting you access to your account. You are responsible for maintaining the secrecy of your unique password and account information, and for controlling access to your email communications from BridgeAthletic, at all times.

We also take measures to delete your personal information or keep it in a form that does not permit identifying you when this information is no longer necessary for the purposes for which we process it in the context of the Service or when you request their deletion.

International Data Transfers

We may transfer or disclose personal information to recipients in countries outside of your country, including the United States of America. These countries may not have the same data protection laws as the country in which you initially provided the information. When we transfer or disclose your personal information to other countries, we will protect that information as described in this Privacy Policy.

To offer the Service, we may need to transfer your personal information to the United States, where our headquarters are located.

Children's Privacy

Protecting the privacy of young children is especially important. BridgeAthletic does not knowingly collect or solicit personal information from anyone under the age of thirteen (13) or knowingly allow such persons to register as Members. If you are under 13, please do not send any information about yourself to us. In the event that we learn that we have collected personal information from a child under age 13 without parental consent, we will delete that information as quickly as possible. If you believe your child under 13 has submitted personal information to us without your consent, please contact us at

Links to Other Websites

We are not responsible for the practices employed by websites linked to or from the Service, nor the information or content contained therein. Please remember that when you use a link to go from the Service to another website, our Privacy Policy is no longer in effect, and this other website may have its own privacy policy, which we strongly suggest you review. Your browsing and interaction on any other website, including those that have a link on our website, is subject to that website's own rules and policies.

Changes to Our Privacy Policy

We may make changes to this Privacy Policy. The “Last Updated” date at the top of this page indicates when this Privacy Policy was last revised. Any changes will become effective when we post the revised Privacy Policy on the Services. Your use of the Services following these changes means that you accept the revised Privacy Policy.

Contact Information

BridgeAthletic is the entity responsible for the processing of your personal information. If you have any questions about this Privacy Policy or complaints, or to exercise your rights, please contact us at, or send mail to:

BridgeAthletic, Inc.

P.O. Box 60625

Palo Alto, CA 94306

Our EU Representative

BridgeAthletic, Inc., which processes the personal data of individuals in the European Union, European Economic Area and/or UK, in either the role of ‘data controller’ or ‘data processor’, has appointed DataRep as its Data Protection Representative for the purposes of GDPR* in the EU/EEA and The Data Protection Act 2018 (as amended) in the UK.

If BridgeAthletic, Inc. has processed or is processing your personal data, you may be entitled to exercise your rights under GDPR in respect of that personal data. For more details on the rights you have in respect of your personal data, please refer to the European Commission ( or the national Data Protection Authority in your country.

BridgeAthletic, Inc. takes the protection of personal data seriously, and has appointed DataRep as their Data Protection Representative in the European Union so that you can contact them directly in your home country. DataRep has locations in each of the 27 EU countries, the UK, and Norway & Iceland in the European Economic Area (EEA), so that BridgeAthletic, Inc.’s customers can always raise the questions they want with them.

If you want to raise a question to BridgeAthletic, Inc., or otherwise exercise your rights in respect of your personal data, you may do so by:

PLEASE NOTE: when mailing inquiries, it is ESSENTIAL that you mark your letters for ‘DataRep’ and not ‘BridgeAthletic, Inc.’, or your inquiry may not reach us. Please refer clearly to BridgeAthletic, Inc. in your correspondence. On receiving your correspondence, BridgeAthletic, Inc. is likely to request evidence of your identity, to ensure your personal data and information connected with it is not provided to anyone other than you.

AustriaDataRep, City Tower, Brückenkopfgasse 1/6. Stock, Graz, 8020, Austria
BelgiumDataRep, Place de L'Université 16, Louvain-La-Neuve, Waals Brabant, 1348, Belgium
BulgariaDataRep, 132 Mimi Balkanska Str., Sofia, 1540, Bulgaria
CroatiaDataRep, Ground & 9th Floor, Hoto Tower, Savska cesta 32, Zagreb, 10000, Croatia
CyprusDataRep, Victory House, 205 Archbishop Makarios Avenue, Limassol, 3030, Cyprus
Czech RepublicDataRep, IQ Ostrava Ground floor, 28. rijna 3346/91, Ostrava-mesto, Moravska, Ostrava, Czech Republic
DenmarkDataRep, Lautruphøj 1-3, Ballerup, 2750, Denmark
EstoniaDataRep, 2nd Floor, Tornimae 5, Tallinn, 10145, Estonia
FinlandDataRep, Luna House, 5.krs, Mannerheimintie 12 B, Helsinki, 00100, Finland
FranceDataRep, 72 rue de Lessard, Rouen, 76100, France
GermanyDataRep, 3rd and 4th floor, Altmarkt 10 B/D, Dresden, 01067, Germany
GreeceDataRep, 24 Lagoumitzi str, Athens, 17671, Greece
HungaryDataRep, President Centre, Kálmán Imre utca 1, Budapest, 1054, Hungary
IcelandDataRep, Kalkofnsvegur 2, 101 Reykjavík, Iceland
IrelandDataRep, The Cube, Monahan Road, Cork, T12 H1XY, Republic of Ireland
ItalyDataRep, BPM 335368, Via Roma 12, 10073 , Ciriè TO, Italy
LatviaDataRep, 4th & 5th floors, 14 Terbatas Street, Riga, LV-1011, Latvia
LiechtensteinDataRep, City Tower, Brückenkopfgasse 1/6. Stock, Graz, 8020, Austria
LithuaniaDataRep, 44A Gedimino Avenue, 01110 Vilnius, Lithuania
LuxembourgDataRep, BPM 335368, Banzelt 4 A, 6921, Roodt-sur-Syre, Luxembourg
MaltaDataRep, Tower Business Centre, 2nd floor, Tower Street, Swatar, BKR4013, Malta
NetherlandsDataRep, Cuserstraat 93, Floor 2 and 3, Amsterdam, 1081 CN, Netherlands
NorwayDataRep, C.J. Hambros Plass 2c, Oslo, 0164, Norway
PolandDataRep, Budynek Fronton ul Kamienna 21, Krakow, 31-403, Poland
PortugalDataRep, Torre de Monsanto, Rua Afonso Praça 30, 7th floor, Algès, Lisbon, 1495-061, Portugal
RomaniaDataRep, 15 Piaţa Charles de Gaulle, nr. 1-T, Bucureşti, Sectorul 1, 011857,Romania
SlovakiaDataRep, Apollo Business Centre II, Block E / 9th floor, 4D Prievozska, Bratislava, 821 09, Slovakia
SloveniaDataRep, Trg. Republike 3, Floor 3, Ljubljana, 1000, Slovenia
SpainDataRep, BPM 335368, Avd. Castilla La Mancha Nº 70-1 (Nave A), 45270, Mocejon-Toledo, Spain
SwedenDataRep, S:t Johannesgatan 2, 4th floor, Malmo, SE - 211 46, Sweden
United KingdomDataRep, BPM 335368, 372 Old Street, EC1V 9AU, London, United Kingdom